Communication skill of a healthcare professional is one of the most important factors that influence the extent to which patients adhere to treatment recommendations. Information is often provided to patients in a disease-centred or drug-centred rather than patient-centred way and information alone does not guarantee that patients will follow medical or pharmaceutical advice. Successful collaboration with patients requires tailoring services to individual patients rather than basing communication on general assumptions. Providing patients with information is not, necessarily, patient teaching, and information acquisition by patients is not, necessarily, education. Patient coaching is an active process of communication by which learning is made possible and built on a partnership between the healthcare professional and the patient and is based on mutual trust and respect. Identifying and including individual patient variables regarding healthcare (previous experience and beliefs, attitudes, perspectives, and concerns) into patient coaching provide tailored and relevant insight into the individual needs of a patient. Hospital pharmacists should be aware of the complexity of adherence and be more active in providing tailored and relevant information to help patients make informed choices to optimise medication adherence and to achieve optimal health outcome.
After the seminar, participants should be able to: • know how to open and develop a relationship with a patient; • understand how to empower a patient; • understand how to select and integrate optimal communication techniques into the patient care; • know how to provide patient coaching in a tailored way.
Educational need addressed
Effective communication with a patient is one of the most important factors to support adherence. Hospital pharmacists need to be aware of different communication techniques and elements of effective and tailored patient information in supporting the optimal use of medicines.