Kreysa, Ulrike*

Seminar Title: 

Affiliation: 

GS1 Global Office

Country: 

Belgium

1. Current Status, Position

Ulrike Kreysa is Vice-President of the Healthcare sector at the GS1 Global Office in Brussels and works with her local colleagues in 111 countries across the world to develop and implement GS1 standards in the healthcare industry.

2. Education

Before joining GS1 in October 2004, Ulrike worked for three years at GHX Europe, where she held the position of Managing Director for Benelux and France.
Having started her career as a Pharmacist, she worked for multiple years in public pharmacies and more than eleven years in the German University Hospital of Aachen.

3. Research Area

Ulrike manages GS1 Healthcare, the global GS1 user group, formed by the stakeholders in the healthcare supply chain, including pharmaceutical and medical device manufacturer, wholesaler/distributor, group purchasing organizations, hospitals, pharmacies, logistic providers, governmental and regulatory bodies and associations. GS1 Healthcare has the mission to lead the Healthcare sector to the successful development and implementation of global standards. Worldwide patient safety and supply chain efficiencies will be enhanced globally through standards for AIDC (Automatic Identification and Data Capture), global data synchronisation and traceability. Ulrike works regularly with decision makers from companies like Abbott, Medtronic, Pfizer, GE Healthcare, GSK, Johnson & Johnson, Baxter, B.Braun, Bayer, Zimmer and others to drive harmonisation of standards in the implementation across the world. To achieve that she is regularly in discussions with regulatory bodies to discuss the need for a globally aligned and harmonised approach towards standards in order to avoid supply-chain inefficiencies for all healthcare stakeholders and increase patient safety. She is a regular speaker at conferences worldwide.

Conflict of interest: Employee at GS1.